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Transforming SaaS: Redesigning a Client’s Web Application for Enhanced User Experience and Revenue
Overview
Our client is a custom software development company based out of Germany. They specialize in creating industry-specific software across verticals, including ERP and CRM solutions for small and medium companies. Their portfolio includes applications in supply chain , logistics operations, core HR, and many cloud-based solutions. One of their key requirements was to redesign their SaaS-based web application comprising 50 instances. They partnered with Aascent InfoSolutions on the redesign of this application.
The Challenge
The UI of their existing application was outdated and needed to be brought up to date with the latest trends and user experience expectations.Some of the key challenges in the existing application included:
- Understanding and meeting the end client’s expectations
- Identifying flows, challenges and pain points in the application
- Prototyping, testing and execution within the agreed upon time-frame
Our Solution
Our solution not only helped our client update the interface of their application with the latest design but also ensured a superior customer experience, ultimately improving the revenue.
To achieve this we conducted in-depth research to understand the target audience, their needs, pain points, challenges and expectations. We discussed our findings with the stakeholders and built a solution that aligns with their brand. By combining research, design thinking and a well-planned project, we were able to deliver the project without any difficulties. Our approach included:
- Problem statement and requirements gathering
- Research, UI/UX design
- Visual and interactive design
Our team of UX designers created mockups with tools such as Adobe Photoshop and InVision App. We successfully created the information architecture and developed a comprehensive design outline. The frontend, backend, and mobile screens were simultaneously designed, determining each element and structure of the view, followed by the other pages. Each element and its actions were defined, and the prototype was well built to give the client a live experience of how the actual application would look post development. We leveraged REACT for responsiveness, Full Stack .NET, and Flutter for mobile.
Technology Stack
- Web: Full Stack .NET, HTML, CSS, React Framework
- Mobile: Flutter
- Design Frameworks: Adobe Photoshop, InVision App
Engagement Benefits
- State-of-the-art mobile layout design following the latest UI/UX trends
- Use of market intelligence and user insights to meet customer expectations
- Enhanced graphical interface
- Improved app usability and reduced customer support costs
- Enhanced user productivity and sales
- Better architecture, code modularity, performance and accessibility